Kumamon products

KUMAMON, a well-known mascot in Japan, is widely translated as "熊本熊(Kumamoto Bear)" in China ,Taiwan, Hong kong and Macau. However, it is not the official Chinese name, its official name is: “酷MA萌(Cool MA Meng)”. This official name has been promoted, but the unofficial name "熊本熊(Kumamoto Bear)" is deeply rooted in the hearts of the people. Therefore, Kumamoto finally registered the trademark of the Informal official Chinese name "熊本熊" in China in September 2018, and the registration range is up to 39 trademark classes.

The reasons for making this decision in Kumamoto Prefecture may be: 1. The promotion of the name of “酷MA萌(Cool MA Meng)” is not effective; 2. The name of Kumamoto Bear(熊本熊) is named after Chinese thinking, which is more suitable for the Chinese circle. 3. In China, There have been a lot of trademark registrations related to Kumamoto Bear(熊本熊), and KUMAMON has brought a lot of economic income to Japan and all over the country.

Therefore, this trademark registration should be of value in both commercial considerations and cultural customs.

Source of the image on this page:：Kumamon Facebook

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