What Should I Do If a Similar Trademark Already Exists?
Guidance on how to proceed when encountering identical or similar trademarks during registration in Macau
If you have carefully analyzed the similarities between the registered trademark and the one you wish to register—considering letters, pronunciation, meaning, and the categories of goods or services—and determined that there is a substantial risk of confusion, we recommend against proceeding with the registration, as it may lead to rejection by the authorities.
Options to Consider
1 Rename or Adjust
Modify your trademark by changing wording, adding elements, or using a different style to enhance uniqueness.
2 Opposition Procedures
If you believe the trademark was registered in bad faith, file an opposition during publication or seek legal cancellation.
3 Negotiate Directly
Seek prior consent from the other party to use the trademark, but proceed carefully as it involves business negotiations.
4 Abandon Registration
If risks are too high, consider abandoning the application and choosing a more viable brand name.
If you have any inquiries, please feel free to contact us:
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